Purpose: Great Leaders Start With WHY To Enable Others To Act!

Jan 20, 2017 | Coaching Conversations

Kevin Watson

Kevin Watson

Director & Lead Coach

Many people have yet to figure out their purpose – and it’s holding them back!

Ever wondered what sets great leaders apart from the rest?

In his popular TED Talk, Simon Sinek presents the idea that leaders start with the WHY before explaining the HOW.

As Simon explains, everyone knows WHAT they do and HOW they do it, but few are able to clearly articulate WHY, their purpose or reason.

In his keynote, Simon explores why Apple, Martin Luther King, and the Wright brothers have been successful whilst others have not.

Efforts and courage are not enough without purpose and direction.John F. Kennedy

With his model, Golden Circle, he goes on to show that all great leaders and organisations begin with a compelling purpose, the WHY, then the HOW and finally the WHAT.

Take a look at the video to learn more:

Let me know what you think of the idea and how you can use this with your own team or organisation.

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