How To Influence – Change Your Shape!


by Kevin Watson



Changing your shape can increase your influence.

Anyone who regularly reads this blog will recognise my interest in how people influence, specifically the impact we have on others with our language and non-verbal behaviour.

I am fascinated by this whole topic, as most of it goes completely unnoticed in our day to day routine.

The secret of my influence has always been that it remained secret.Salvador Dali

So, when I stumbled across this TED Talk from Amy Cuddy some time ago, I cleared the decks and settled down to watch uninterrupted for 20 minutes.

I wasn’t disappointed!

Now we are all aware that posture can affect how others experience us, but did you know that it can also change how we regard ourselves in a very specific way?

In her TED Talk, social psychologist Amy Cuddy shows how standing in a posture of confidence, even when we don’t feel very confident, can affect the testosterone and cortisol levels in the brain, and may even impact our chances for success in stressful situations.

Amy’s research reveals that we can influence other people’s perceptions, and even our own body chemistry, simply by changing body positions.

As Amy says, “If you act powerfully, you will begin to think powerfully.


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About the Author

Kevin Watson

Kevin is a highly experienced Leadership Coach and acts as Consultant to several boards of global organisations, as well as local business owners. He is passionate about making a difference by enabling and encouraging leaders who want to create and sustain meaningful change in themselves and the organisation.



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