5 Key Strategies To Help You Get The Best From Networking


by Kevin Watson



Networking – why do it?

Are you doing it?

Are you any good at it?

Did you know that you can greatly enhance the performance of your team and your company through networking?

One of the things about networking is that there is a lot of mystique attached to it. There is an idea that networking is something you do in a strict business setting where you exchange business cards, etc.

Actually, networking is simply building and developing relationships with other people – anywhere!

Even if you don’t think you have a network, you do. Think of all the people you know, the people you’ve worked with, people you’ve met at conferences, at dinner parties, etc.

All of these are part of your network already.

You come into contact with people on a daily basis – any one of them can become part of your network.

Opportunities to learn and grow are frequently developed through the relationships we create with other people.

Networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. But, it’s not enough to visit a networking group, talk to dozens of people and gather as many business cards possible.

Every networking function has tremendous potential for business and learning.

Here are five key strategies to help you get the best from your networking:

1. Choose the right networking group or event

The best results come from attending the appropriate networking events for your particular industry or discipline.

This should include trade shows, conferences, and associations dedicated to your type of business.

2. Focus on quality contacts versus quantity

Most people have experienced the person who, while talking to you, keeps his eyes roving around the room, seeking his next victim. This person is more interested in passing out and collecting business cards than establishing a relationship.

A good approach is to make between two and five new contacts at each networking meeting you attend. Focus on the quality of the connection and people will become much more trusting of you.

3. Make a positive first impression

You have EXACTLY one opportunity to make a great first impression.

Factors that influence this initial impact are your handshake, facial expressions, eye contact, interest in the other person and your overall attentiveness. So, develop a great handshake, approach people with a natural, genuine smile and make good eye contact.

Notice the colour of the other person’s eyes as you introduce yourself. Listen carefully to their name. If you don’t hear them or understand exactly what they say, ask them to repeat it. Many people do not speak clearly or loudly enough and others are very nervous at first.

Make a powerful impression by asking them what they do before talking about yourself or your business.

As Stephen R Covey writes in his book The Seven Habits of Highly Effective PeopleSeek first to understand and then to be understood.

Comment on their business, ask them to elaborate or have them explain something in more detail. As they continue, make sure you listen intently to what they tell you.

Once you have demonstrated interest in someone else, they will – in most cases – become more interested in you. When that occurs, follow the next step…

4. Be able to clearly state what you do

Develop a ten-second introduction as well as a thirty-second presentation. The introduction explains what you do and for whom. This introduction should encourage the other person to ask for more information.

When they do, you give them your thirty-second presentation, which should highlight an example of your work and the typical results you achieve.

Each of these needs to be well-rehearsed so they roll off your tongue at any time and under any circumstance.

Most of all, be genuine and authentic.

5. Follow up after the event

In my experience, most people drop the ball here.

Yet, the follow-up is the most important aspect of networking.

There are two specific strategies to follow:

First, immediately after the event – typically the next day – you should send an email or even a handwritten card to the people you met. Mention something from your conversation and express your interest to keep in contact. Always include your contact details in your correspondence.

Next, and within two weeks, contact that person and arrange to meet for coffee or lunch. This will give you the opportunity to learn more about them, their business and the challenges they face.

Networking does produce results. The more people know about you and your business, and the more they trust you, the greater the likelihood they will help and support your learning.

Call to Action

Identify just one networking opportunity this week and try it on for size!

Let me know how you get on.


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About the Author

Kevin Watson

Kevin is a highly experienced Leadership Coach and acts as Consultant to several boards of global organisations, as well as local business owners. He is passionate about making a difference by enabling and encouraging leaders who want to create and sustain meaningful change in themselves and the organisation.



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