As leader, it’s your job to communicate a compelling vision to engage and mobilise others.

Defining purpose and helping bring clarity to a vision is a critical part of any leader’s role, whether this be for the organisation as a whole, the department or team.

But, how can you communicate your vision effectively, so others are inspired to follow?

Here are some useful tips to consider:

1. Use Visuals

You’ve heard the old saying “a picture tells a thousand words“? Well, it’s so true!

Use visuals to create a clear picture for your team of where you want to be, and where you are now. Be imaginative and creative, by creating mood boards or simple slide decks that can be used across a whole range of media.

2. Explain the Context

Explain why you’re following this route of action and what’s in it for your team. When people are given the context, it is so much simpler to work out the what and how.

Answer these simple questions:

    • why is this important?
    • what are the consequences of failure?
    • what does success look and sound like?

A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.Ralph Lauren

3. Anticipate Questions

Put yourself in the shoes of the cynics and come up with all the tough questions that they may come out with. Being prepared can help deal with those awkward questions that can derail the leader.

4. Support with Media

Why not provide a supporting video to bring the vision to life. Alternatively, a well thought out brochure or short presentation that explains things fully.

People may want to take it away and show it to friends and family.

5. Create a Space

Create a space where people can have their questions or concerns answered. As with any change, it is important to let people have their say, sometimes by simply listening and not attempting to explain or justify.

Most of all, share your vision with everyone, at every opportunity. Allow it to permeate the culture and be part of everything you do.

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